All of this is just bullshit that the camera companies and advertising companies try to feed you, to breed discontent with your simple and humble life. They make you think that your life isn’t exciting enough, and you cannot make any good photos without traveling and spending thousands of dollars, or if you don’t have the newest greatest digital camera.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

Better late than never as they say. The “ber” months have been tough on your admin balancing a busy schedule, the flu, and paying the bills. That said, I want to say that this assignment was a great treat. The entries are very creative and I’m happy with the continous participation of everyone despite my shortcomings.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

Last time we talked with Dayv, he just finished his first book, High Street Low Street: Seoul and was in the process of making his follow up, High street Low Street: Colombo. He’s finally done with the book and is currently running a kickstarter campaign to be able to self-publish.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

Thirdly, generally the ergonomics of a smartphone device isn’t as good as holding a camera with a grip. I know a lot of street photographers who only use iPhones, and after shooting an entire day on their iPhones, their hands start getting quite cramped. There are also a lot of interesting add-ons to add a grip to your iPhone.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

I wanted the book not to be too documentary or read as something “real.”  I liked that it was like a lady’s purse found in the back of a taxi, maybe a sub-read of something inside that is private, unexpected, tactile, the world that is extracted from the real and changed.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

This book has been a long time in the making. I first got contacted by DEXT a few years ago, and it was quite possibly one of the most exciting things. Publishing a (paper) book was one of my dreams — and the chance to collaborate was exciting to me.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

I think one of the most liberating concepts in life is to everyday be a beginner. To always see life with a fresh pair of eyes; without prejudice, barriers, or concepts cloud your judgement or vision. Over the years I have built up a lot of “rules” in both my personal life and my photographic life.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

Ave grew up in Cincinnati, Ohio, and during the 1970s worked as art director for Hollywood’s Capitol Records, and went on to have his work shown at galleries including London’s Photographers’ Gallery, New York’s MoMA and Los Angeles’ Gallerie Diaframma.

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

The strip was commissioned by The Guardian to appear on the back page of its monthly Guardian Guide, and sees the Vibe Consultant battle the rocky terrain of body perfection, street-food start-ups and “negative thoughts.”

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”

The Creative Lab 5 site acts as the application form, inviting people to “write, design, code, move, and — with any luck — break it.” The site was designed by current members of the programme Andrew Herzog, Pedro Sanches, Simone Noronha, Enli Li.. Asked to compare the creative scenes in London and New York, his tremendously honest response ended with the conclusion: “Everyone everywhere moans about Pentagram.”

“I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along doing the best work we can over many, many years and either we succeed or we fail, but at least we try.

“It’s funny to read all the things that get said about Pentagram. Some of it’s accurate and some of it’s so off the mark it’s crazy. And whatever people might think, at its core Pentagram is – and always has been – about doing good work. That is basically the business plan. The fact that we have been successful is as much a positive statement about the world of design as it is about the world of Pentagram.”

IT IS NOT LIKE JOINING SOME BIG CORPORATION

Team Oberman can be found on the lower ground floor of the New York office, right next to that of Michael Bierut, the longest-serving US partner. But the partners all sit together, in a line of desks that stretches down the left-hand side of the office’s first floor. From the waiting area, visitors come face-to-face with perhaps the most concentrated stretch of graphic design talent to be found anywhere in the world. It is an unusual arrangement, and while Michael and Emily can call straight down to their teams, other partners have to go upstairs to the upper floor to discuss their projects’ progress.

This building though was never designed to be a studio – it started life as a bank, became a clothing store and later a nightclub called MK, which Michael Bierut recalls as being themed around the idea of an illicit house party of a louche South American playboy who’s magnate father was away. Michael, it must be said, has an extraordinarily detailed knowledge of the New York nightclub scene of the 1980s and 90s.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

The first time Luke was interviewed as a potential partner he was actually turned down – “I was too nervous or too needy” – but he was accepted second time around, fresh off his huge success redesigning New York magazine “I was funnier and I think that really matters”. Now he describes the interaction between the partners when they all get together as “a little chaotic, a little dysfunctional.”